Dear Photograph...

This is an incredibly simple but powerful concept. Taking a shot of an old photo in the original location creates a new image, which appears as an echo of the past in the present.

Started by Taylor Jones this has become something of a phenomenon and interestingly sparked a recent debate when Chevrolet produced an advertising campaign that was incredibly similar.

You can see more of the photographs at dearphotograph.com, or follow them on Twitter here.